The National Windshield Repair Association (NWRA) board of directors recently elected Troy Mason, CEO of Techna Glass Inc. in South Jordan, Utah, as its new president. The position took effect on July 1.

Mason has a number of hopes for the association as he takes over.

“My hope for the NWRA is to facilitate delivering some real business value to all auto glass repair companies, and anyone participating in windshield repair, particularly those focusing on the promotion and value of repair,” he says.

The Association recently launched its Trusted Tech program, which it describes as “an accreditation initiative designed to increase the professionalism of the windshield repair industry, dis-incentivize poor or unethical repair practices and bring more work and recognition to companies in the program.”

“The Trusted Tech program is a wonderful start,” says Mason. “At its best, I’d like to see the Trusted Tech program serve as a real badge of credibility, particularly with the insurance carriers. Moreover, I would hope for an eventual performance-based referral rotation. To accomplish this I plan to openly share my experiences over the past 26 years of windshield repair while soliciting innovative and technologically advanced concepts from the board members and industry leaders.”

Mason says both repair-only and full-service companies can benefit from participation in the NWRA.

“My message to all auto glass professionals is this: your active enrollment in the NWRA will increase the professionalism of your business not just with your customers but more importantly internally as well,” says Mason. “Whether you are a repair-only company or a full-service auto glass retailer, the discounts, educational materials, customer and vendor networking opportunities, and access to innovative business development tools will improve your ability to grow your business.”